Case Study: Funds2Orgs achieves streamlined fundraising and up to 50% coaching time savings with SugarCRM

Shoe Drive Company Fuels Non-Profits, Global Needs, and HighDefinition Cu

Funds2Orgs is a for‑profit social enterprise that pays nonprofits by the pound to collect new and gently used shoes for micro‑entrepreneurs in developing countries, partnering with nearly 20,000 groups and distributing to 26 countries. As the organization grew from spreadsheet‑based tracking and a legacy CRM, its distributed teams, multiple websites, unique no‑contract sales model, and external logistics partners created a need for a highly flexible, centralized CRM to manage leads, partners, and operations.

Funds2Orgs implemented Sugar Enterprise on SugarCloud with Sugar Market through partner Faye, building custom modules (including a weekly bag counter), consolidating data from four sites and social channels, and automating lead emails and workflows. The solution enabled high‑definition customer experiences, richer reporting, and faster coaching — freeing up 40–50% of coaches’ time — and helped drive over $11M in fundraising since 2013; the program also won SugarCRM’s 2021 Top Marketing Campaign award.

Funds2Orgs

Courtney Eaton

President of Logistics