Case Study: Selangor Dredging achieves 50% sales growth and 80% faster customer response with SugarCRM

SDB Delivers 50 Percent Sales Growth with SugarCRM Solution

Selangor Dredging (SDB), a Kuala Lumpur–based property and lifestyle company, needed a modern CRM to replace spreadsheet-based processes, improve visibility across sales, marketing, finance and customer service, and support tracking and reporting of customer activity while integrating with its Wiz property management system.

SDB engaged SugarCRM Gold partner iZeno to deploy Sugar Professional (on IBM System x) with customizations and an SMS module, transforming sales and support workflows; the company saw a 50% increase in sales, an 80% reduction in customer complaint response time, and report generation cut from four hours to four minutes, moving to a fast, paperless feedback and defects management process.

Selangor Dredging

Helga Fernandez

Project Manager