Case Study: Fig Industries achieves scalable publishing operations and streamlined ad-sales workflows with SugarCRM

Scaling Processes and Operations with Fig Industries and SugarCRM

Fig Industries is a woman‑owned Certified B Corporation and creative agency in Lancaster, PA that publishes six regional Fig® magazines and provides branding, packaging, photography, and design services. Managing 24 quarterly issues plus client work created complex, time‑sensitive workflows — from ad sales and editorial assignments to production deadlines — and the company faced a capacity ceiling that threatened its ability to grow without adding headcount.

Fig implemented SugarCRM’s cloud platform and custom modules to centralize advertising, editorial and production processes, enable mobile field work, and integrate with QuickBooks and email. Automated alerts, templated workflows and matrix reporting cut manual work and errors, improved collaboration and forecasting, and created a single hub for data — freeing Fig to scale, pursue new business, and roll out client dashboards and advanced reporting.

Fig Industries

Amy Hynes

Product Manager