Case Study: Savoye achieves customers for life and unified sales & marketing with SugarCRM

Savoye Creates Customers for Life With SugarCRM

Savoye, a Dijon-based leader in warehouse automation and supply chain management operating three complementary brands (A‑SIS, INTELIS, PRODEX), faced long, complex sales cycles and fragmented customer data: sales, marketing and service teams each kept separate Excel files, making it hard to share information, nurture prospects over years, and coordinate upsell/cross-sell efforts.

Savoye implemented SugarCRM with integration partner Synolia after building a user-driven blueprint and committee to guide selection and adoption. Today 100 sales and marketing users rely on Sugar for shared customer records, targeted campaigns, measurable ROI, better lead handoffs, and faster identification of upsell opportunities — improvements that have made outreach more proactive and will be expanded to other departments.

Savoye

Marie Merckaert

Content Marketing Manager