Case Study: Roxtec achieves 50% faster email marketing and unified customer data across 70+ countries with SugarCRM

Roxtec Optimizes Customer Interaction in More Than 70 Countries with SugarCRM

Roxtec, a global sealing-systems company active in more than 70 countries, faced fragmented customer data and isolated local systems (Excel, SalesLogix, SuperOffice) that prevented integrated CRM processes and consistent reporting. Management sought an online, open-architecture CRM that could be adapted to country-specific needs and synchronize customer information across its international operations.

Roxtec implemented Sugar Professional beginning in 2006, rolling the solution out to 21 locations with support from partner Genius4U. The platform unified customer data for over 300 users, automated email campaigns—cutting time spent on email marketing by 50% while improving effectiveness—and improved management reporting, decision making, and transparency between office and field sales through reliable contact history and campaign tracking.

Roxtec

Matthias Brück

CRM Specialist