Case Study: Bjarke Ingels Group achieves centralized contact management and faster project visibility with SugarCRM

Renowned Architectural Firm Hits It BIG with Sugar

Bjarke Ingels Group (BIG) is a leading architecture firm with offices in Copenhagen and New York, known for projects like VIA 57 West and the LEGO House. Rapid global growth exposed weaknesses in its contact and project tracking — teams were stuck using Outlook and Excel, a short-lived industry CRM proved inflexible, and there was no central, transparent database or reliable Outlook integration, hurting reporting and user adoption.

BIG deployed Sugar Enterprise on-premise, customized by Sugar Elite Partner UpCurve Cloud to preserve familiar color-coding, integrate with Outlook, and add workflows and reporting enhancements. The implementation centralized contacts and projects, delivered cost and time savings through restructured databases and automated workflows, produced at-a-glance color-keyed reports, improved user adoption, and now supports BIG’s multi-country pipeline with plans to expand CRM usage further.

Bjarke Ingels Group

Arielle Cruz

Business Development Coordinator