Case Study: RealConnections achieves greater flexibility and value with SugarCRM

RealConnections Relies on Sugar and IBM SmartCloud for Social Business to Capture SMB Market Share

RealConnections is a Netherlands-based cloud services aggregator and IT consultant serving SMBs. The company needed a CRM that was easier and cheaper to integrate with cloud tools like IBM SmartCloud for Social Business, offered strong mobile capabilities for field staff, and provided better pricing and flexibility than their prior salesforce.com setup.

Working with BrixCRM, RealConnections migrated to Sugar Corporate On-Demand and Sugar Mobile Plus and integrated it with IBM SmartCloud, VoIP, social feeds and SAML single sign-on. The result: smoother meetings and document tracking directly from CRM, easier campaign ROI tracking, greater mobile productivity, improved data quality and functionality—and costs roughly one third of what they paid with salesforce.com.

RealConnections

Erik Vos

Founder