Case Study: Pure360 achieves faster lead conversion and 15% more client meetings with SugarCRM

Pure360 Consolidates Data on SugarCRM® and Converts Leads Faster

Pure360 is a Brighton‑based email and SMS marketing firm serving more than 1,500 UK and international organisations and growing about 36% a year. As its Sugar Community Edition deployment had evolved without central planning, Pure360 needed a more flexible, future‑proof CRM to improve process efficiency, workflows, reporting and lead management.

The company implemented Sugar Professional for its customization and cost advantages, integrating it with Zendesk, social channels and its PureResponse platform, and building automated workflows and a single navigable interface. The result: faster lead conversion with less duplication, a 15% increase in prospective client meetings, and reporting that now takes ten minutes instead of half a day — helping staff work noticeably faster.

Pure360

Holly Hunt

CRM and Data Manager