Case Study: PostNord cuts operational costs 20% and speeds service resolution from days to hours with SugarCRM

PostNord Delivers Greater Sales and Quality Service

PostNord Norway, a leading Nordic logistics provider, needed a more flexible, modern CRM to support rapid growth, improve sales visibility, and speed customer service. Their legacy, data-entry–heavy system limited face-to-face selling and slowed issue resolution, so the company sought a cost-effective platform tailored to transportation and logistics workflows.

PostNord implemented on‑site Sugar Professional, customized and deployed by DRI Nordic, including a VIP service portal and automated routing that prescreens ~1,800 daily requests and routes 20% directly to local account managers. The solution cut operational costs by 20%, reduced service requests via automation by 20%, shortened resolution times from days to hours, and drove increased sales with existing customers.

PostNord

Christopher Øtsby Andersen

Head of Customer Consulting