Case Study: Paramount Global Services achieves record new-business growth and a 13.5% shorter sales cycle with SugarCRM

Paramount Global Services Doubles Best Ever Quarterly New Business with SugarCRM

Paramount Global Services, a packaging and international freight-forwarding specialist, faced fragmented customer data, no central sales process and limited pipeline visibility—relying on tribal knowledge and Excel spreadsheets. With a goal to grow overall sales and increase service revenue, the company also required a CRM that would integrate with its Sage 100 ERP and be quick and affordable to deploy.

Paramount implemented Sugar Professional On‑Demand with partner Faye Business Systems, deploying an out‑of‑the‑box solution and focused training within 30 days, then adding integrations (Sage 100, Constant Contact) and standardized sales processes. The result: more than double the new business in Q1 2012 versus any prior quarter, a 13.5% shorter sales cycle, better pipeline management, faster revenue recognition and improved sales metrics.

Paramount Global Services

Mark McAnlis

General Sales Manager