Case Study: Omega Diagnostics achieves streamlined sales and marketing, improved customer experience and accurate sales forecasting with SugarCRM

Omega Diagnostics Streamlines Sales and Marketing Processes to Enhance Customer Experience and Sales Forecasting

Omega Diagnostics is an international diagnostics testing business operating over 150 labs in 75 countries, focused on food sensitivity and gut health testing. Rapid growth exposed fragmented systems and siloed customer and sales data—manual entry, duplicate spreadsheets and poor pipeline visibility made reporting, forecasting and consistent customer experiences difficult.

To address this, Omega implemented SugarCRM (Sugar Sell and Sugar Automate) to centralize customer records and automate key processes. The platform unified orders, complaints and queries, reduced manual work, enabled personalized communications, improved reporting and auditability, and delivered clearer pipeline and ROI insights—freeing the team to focus on customer relationships, better resourcing and more accurate sales forecasting.

Omega Diagnostics

David C

Marketing Manager