Case Study: Novalto achieves 150+ hours per week in time savings and boosts sales productivity with SugarCRM

Novalto Improves Sales Productivity by More Than 150 Hours Per Week with SugarCRM

Novalto, a French provider of HR and business services for SMEs, has about 110 employees and roughly 60 sales reps managing 170,000 clients and prospects. The company needed a scalable, flexible CRM to give sales teams a real-time, 360° view of accounts after its legacy system proved inflexible and costly to scale, which led to wasted time on unproductive prospecting and duplicate data entry.

Working with Sugar partner Captivea, Novalto implemented Sugar Professional in three months and integrated it with Compiere (ERP), Altares-Manageo, Corporama and Google Maps. The solution eliminated 30 hours per day of unproductive prospecting, cut duplicate data entry entirely, and delivered more than 150 hours per week in time savings—boosting sales productivity and improving real‑time monitoring of opportunities.

Novalto

Alexander Vallin

Director of Information Systems