Case Study: Neenah Paper achieves streamlined customer experience and increased digital engagement with SugarCRM

Neenah Inc. Streamlines the Customer Experience With SugarCloud

Neenah Inc., a global manufacturer of fine paper and packaging serving corporate customers in more than 80 countries, faced a fragmented CRM that few teams adopted. Their Salesforce deployment functioned mainly as a record tracker, leaving marketing out of the loop; Neenah needed a cloud-based, mobile and offline-capable CX system that would unify sales and marketing while supporting revenue tracking and reliable forecasting.

After a six-month vendor review Neenah chose SugarCloud on AWS—deploying Sugar Sell, Sugar Market and Sugar Hint—to centralize customer data, automate marketing, and enable on-the-go updates. The implementation streamlined lead distribution and vetting, improved mobile use for reps, boosted segmentation and digital engagement across 80,000 customers, enabled scalable email campaigns during COVID, and positioned the company to expand CRM-driven efforts internationally.

Neenah Paper

LaRon Wilder

Sales Manager