Case Study: Materion achieves stronger CRM adoption and revenue growth with SugarCRM

Materion boosts CRM adoption with SugarCRM in 6 months

Materion, a leading provider of advanced materials, faced a challenge with its outdated, homegrown CRM system that suffered from poor adoption, taking sales reps an hour to generate reports and failing to track new business orders. Seeking to overhaul its sales culture and increase revenue, the company partnered with vendor SugarCRM to implement the Sugar platform for its global team.

The solution from SugarCRM included a cloud-based deployment with easy-to-configure dashboards for tracking new business orders and linking complex supply chains. Materion achieved strong adoption through an extensive training program and internal marketing, resulting in a more efficient sales team that closes more deals. The measurable impact included organized metrics and the expansion of Sugar's use into more divisions within the company.

Materion