Case Study: Fresenius Medical Care achieves processing of 500 orders a day with SugarCRM

Market Leader in Dialysis Equipment and Supplies Boosts Sales Capacity with Sugar

Fresenius Medical Care, the world’s largest provider of dialysis products and services and holder of about 80% of the Brazilian market, experienced rapid growth in its Rio de Janeiro operations that strained sales, customer service, and back-office processes. Much of the work was manual and sales reps relied on Excel, resulting in inconsistent practices, poor information sharing, and a need for a single, easy-to-use system that could integrate with SAP and support mobile field teams.

Fresenius implemented Sugar Professional with customization and integration by Sugar partner Lampada Global, branding the system internally as SIGA and enabling mobile order entry for field reps. The SAP integration automated order validation and authorization, cutting order processing from up to three days to just hours; the company now handles about 500 orders a day with no increase in staff, while gaining better customer data, reporting and campaign capabilities to maintain its market lead.

Fresenius Medical Care

Adriana Vale

Business Intelligence Analyst