Case Study: Marazzi achieves a unified global CRM and faster sales with SugarCRM

Marazzi Uses Sugar to Create a Solid Base for its Tile Business

Marazzi Group, a leading international manufacturer of high-end tile based in Italy, faced fragmented sales processes and the complexity of serving institutional and wholesale clients across multiple countries. The company needed to coordinate international sales teams, handle country-specific requirements, centralize project management, and provide mobile access and a single, multilingual customer view.

Marazzi replaced its Lotus Notes SFA with Sugar CRM, implemented and customized by partner OpenSymbol, adding integrations like Riva Sync and a Projects module to centralize customer and project data. The rollout shortened sales cycles, improved customer contacts and targeting, uncovered upsell/cross-sell opportunities, delivered unified reporting and forecasting, and gave field teams real-time access to up-to-date customer information.

Marazzi

Stefania Stradi

Web and Collaboration Application Consultant