Case Study: Cataract Steel Industries creates five new opportunities with SugarCRM's Sugar Market

Manufacturing Company Creates Five New Opportunities Immediately After Campaign Launch With Sugar Market’s Managed Services

Cataract Steel (CSI), founded in 1977, is a Niagara Falls–based manufacturer of custom heat exchangers serving chemical, power, petrochemical and related industries. After nearly four decades of relying on word-of-mouth and independent reps, CSI had no formal marketing department and managed contacts manually, so they sought a “do it for me” marketing solution to reach new, qualified prospects.

In August 2016 CSI adopted Sugar Market’s marketing automation platform and Managed Services team to run campaigns for them. A targeted product‑launch campaign drove immediate engagement and produced five new opportunities within weeks, while the platform consolidated data, improved lead accountability, and delivered rapid ROI.

Cataract Steel Industries

Scott Cotanzo

Chief Executive Officer