Case Study: Roxtec achieves unified global sales processes and improved customer retention with SugarCRM

Manufacturer Finds ‘Missing Piece’ of Sales Puzzle in CRM

Roxtec, a Karlskrona, Sweden–based manufacturer with sales teams across 21 countries, struggled with fragmented regional sales approaches, unclear stage definitions, limited transparency between headquarters and field reps, and information silos that hindered deeper customer profiles and effective email-driven retention.

By upgrading to Sugar Professional with the Customer Journey Plug-In and marketing automation integrations, Roxtec established shared sales stages, automated task assignments, a visual workflow panel and consistent customer touchpoints. The rollout standardized the sales process, increased sales, improved customer retention, eliminated information silos and sped onboarding through clearer visibility and coordinated actions.

Roxtec

Fredrik Hugosson

Global CRM Manager