Case Study: Lindner Group improves customer engagement with SugarCRM

Lindner Group unifies 600 employees with SugarCRM and cuts internal email

The Lindner Group, a leading European specialist in interior fitting and facade engineering, faced a challenge with its existing CRM system, which could not efficiently integrate sales data with its ERP system. Seeking to improve customer interaction and organizational collaboration, Lindner turned to SugarCRM and its partner Insignio for a new solution.

The solution involved implementing Sugar's CRM, which was integrated with Share2B social business software to centralize customer information and map all sales processes. This integration provided Lindner's teams with improved coordination, significantly reduced internal email volume, and enabled more effective collaboration. SugarCRM delivered a sophisticated and flexible application that optimized the company's complex business processes and customer communication.

Lindner Group