Case Study: Lindner Group achieves improved customer engagement and streamlined sales processes with SugarCRM

Lindner Group Improves Customer Engagement Across the Organization with SugarCRM

The Lindner Group, a Europe‑leading specialist in interior fitting, facade engineering and insulation with about 6,000 employees and operations in 20+ countries, faced limits with its legacy CRM: sales data needed tighter integration with ERP project and master data, and the company wanted better cross‑organization collaboration and customer follow‑up through social business tools while maintaining data‑security options like on‑premise hosting.

Working with Sugar partner Insignio, Lindner deployed Sugar Professional integrated with Share2B social business software, giving roughly 600 users centralized, up‑to‑date customer and sales information, seamless partner inclusion, and social‑media insights for a 360° view of accounts. The solution streamlined sales processes, reduced internal email, improved task coordination and customer support, and enabled more targeted offers and creative collaboration across the organization.

Lindner Group

Arno Sonderfeld

CEO