Case Study: Star Asia International, Inc. achieves faster sales cycles and streamlined prospecting with SugarCRM

Leader in Freight Forwarding Adopts SugarCRM for More Efficient Sales Prospecting

Star Asia is an Atlanta‑based freight forwarding and logistics firm offering ocean and air freight, customs brokerage, trucking, warehousing, cargo insurance and supply‑chain services. Their main challenge was inefficient lead generation and slow onboarding caused by a manual process for extracting U.S. Customs prospect data from Datamyne, which left sales reps spending excessive time filtering and compiling lists instead of selling.

Partnering with SugarCRM (introduced via OEC Group), Star Asia gained a custom Datamyne integration and two years of preloaded customs data plus tailored dashboards. The solution automated prospecting, shortened ramp time for new reps, improved sales visibility for management, increased user adoption, and provided insights that now inform hiring and account assignment decisions — all contributing to a faster sales cycle and more efficient operations.

Star Asia International, Inc.

Chris H

Vice President of Sales