Case Study: Kreato CRM achieves 100% client coverage and identifies 8,800 opportunities with SugarCRM

Kreato Achieves 100% Client Coverage and Identifies 8,800 Opportunities with SugarCRM

Kreato, a leading Colombian manufacturer of prefabricated concrete with a 100,000 m² production capacity, struggled with fragmented customer data and manual Excel-based processes that left critical client and opportunity information dispersed across sales reps’ memories. With long public-sector sales cycles and no centralized system to quantify pipeline or track purchasing behavior, the company lacked visibility into clients, lost knowledge when reps left, and couldn’t ensure consistent follow-up across prospects.

Kreato partnered with SASA to deploy Sugar Sell, centralizing customer data, automating lead capture (including from the website), and classifying long-term tenders early. The CRM enabled better segmentation, pipeline forecasting, and daily follow-ups—resulting in 100% customer coverage for sales reps, more than 8,800 identified opportunities, and reliable tracking of over 700 active clients, helping Kreato scale and sustain long-term relationships.

Kreato CRM

Sandra Ramirez,

Commercial Coordinator