Case Study: Kaut-Bullinger achieves unified customer data and increased sales and service efficiency with SugarCRM

Kaut-Bullinger Unifies Customer Data On SugarCRM Platform And Increases Sales and Service Efficiency

Kaut-Bullinger, Germany’s largest family-run office-supplies provider, serves some 190,000 B2B and B2C customers but faced fragmented customer data across ERP, BI systems and Excel, making information hard to access for sales, service and management. With nearly 200 employees needing a single view of customers, the company sought a unified CRM to streamline workflows and improve customer interactions.

Working with Sugar partner KINAMU, Kaut-Bullinger implemented Sugar Professional and integrated it with ERP, BI and Siemens telephony systems, plus mobile access for field sales. The unified platform now enables outbound calling from CRM and screen pops for inbound calls, boosts B2B sales productivity and face-to-face time, and gives service and finance teams a single point of access to customer information—improving efficiency and user satisfaction.

Kaut-Bullinger

Jens Nitschke

CRM Project Manager