Case Study: Jayco Corporation achieves integrated data visibility across 20+ dealerships with SugarCRM

Jayco Corporation Integrates Data Across 20+ Dealerships with SugarCRM

Jayco Corporation, a family-run business and Australia’s largest RV manufacturer, saw demand surge after COVID travel restrictions, exposing limits in its legacy CRM. With data scattered across marketing, sales and after‑sales teams and no clear view of dealer pipelines, campaign performance or customer histories, Jayco needed a flexible, centralised system to support its network of 29 dealerships and sustain rapid growth.

Jayco chose SugarCRM with implementation partner CRM Strategy, establishing data‑sharing agreements and deploying Sugar Market, Sell and Serve while preserving dealer workflows via a custom customer‑journey module. The rollout unified web activity, lead and service data, enabling smarter product planning, targeted marketing, smoother sales conversations, faster after‑sales support and measurable campaign nurture — with plans underway to add a customer portal.

Jayco Corporation

Andrew Fogarty

Business Analytics Manager