Case Study: Jayco Corporation streamlines sales and boosts email click-through rates up to 50% with SugarCRM

Jayco Adelaide Saves Hours and Drives Email Open Rates to 40-50% with SugarCRM

Jayco Adelaide, a long-established South Australian RV dealership and member of the Jayco dealer network, faced COVID-driven disruption: lockdowns, supply-chain delays and a predominantly paper-based process that left customer information scattered, caused missed follow-ups and lost upsell opportunities. They needed to digitize records, unify customer data across the 29-dealer network and support remote, proactive customer engagement.

Working with CRM Strategy, Jayco Adelaide implemented SugarCRM (Sell, Market, Serve) with Sugar Automate and an ERP integration to centralize data, map customer journeys and train staff. The platform became embedded across the business, enabling highly targeted marketing (general click-throughs ~32%, targeted campaigns 40–50%), better-informed sales conversations, more proactive service, easier team scaling and measurable time savings.

Jayco Corporation

Jade Walsh

Marketing and IT Manager