Case Study: Cireson eliminates CRM sync issues and saves $500/quarter with SugarCRM's Sugar Market

IT Provider Benefits from Sugar Sell Integration and Ramps up Quarterly Savings with Switch to Sugar Market

Cireson, a leader in Microsoft Cloud and Systems Center solutions, needed a simpler way to connect its marketing automation platform with SugarCRM. Their previous vendor, HubSpot, didn’t natively integrate with SugarCRM, so the team relied on two third-party tools and still faced manual tasks and sync issues between Sales and Marketing.

Switching to Sugar Market with Sugar Sell integration eliminated the third-party tools, resolved sync problems, and saved the company more than $500 per quarter. The platform’s intuitive builders let Cireson streamline lead follow-up, implement lead scoring, and automate reporting.

Cireson

Julie Feller

Direct Marketing Manager