Case Study: ion-ip achieves centralized collaboration and improved sales forecasting with SugarCRM

ion-ip - Customer Case Study

ion-ip is a European Internet and network services provider founded in 2003 and headquartered in Veenendaal with offices in Amsterdam, Hoofddorp and Stockholm. After a management buy-out from Cable & Wireless, the company faced fragmented, largely manual customer-management processes across six product groups and four locations, which made sales forecasting, reporting and marketing campaign tracking difficult and limited cross-office collaboration.

ion-ip selected Sugar Professional On‑Site and partnered with local implementer BriXData to customize and deploy a centralized system of record. The solution standardized data and workflows, improved forecasting and reporting, enabled email marketing and campaign tracking, reduced costs, and strengthened collaboration—boosting efficiency across the sales cycle and supporting the company’s growth.

ion-ip

Fred van den Heuvel

Manager, Sales and Marketing