Case Study: INNOCUTIS achieves control and visibility of prescription drug sales with SugarCRM

INNOCUTIS Brings Control and Visibility to Prescription Drug Sales with SugarCRM

INNOCUTIS, a pharmaceutical and medical device company focused on dermatological therapies, struggled to track its prescription-driven sales with spreadsheets and unsuitable CRM demos. The company needed a flexible, fast-to-deploy system that could handle physician prescribing data, sample tracking, entertainment spending, and compliance with PDMA and Sunshine Act reporting.

INNOCUTIS chose Sugar Professional customized by SugarCRM partner DynPro, adding modules for sample management, entertainment expenses, and time-sheet tracking. The solution streamlined field and administrative workflows, improved visibility and accountability across the sales cycle, ensured regulatory compliance, reduced errors, and delivered significant time savings for both sales reps and headquarters staff.

INNOCUTIS

Genee Mayne

Director of Sales Operations