Case Study: Woodward achieves real-time visibility and faster decision-making with SugarCRM

Industrial Manufacturer Woodward Gains Visibility and Speed with SugarCRM

Woodward, a 150‑year‑old industrial and aerospace components manufacturer with 42 offices and 8,800 employees, needed to sustain lifelong customer relationships for long‑running programs. Their Salesforce deployment was costly and limited, forcing many teams to use spreadsheets and manual handoffs that created fragmented data, delayed follow‑ups, and poor visibility into which opportunities to pursue.

Woodward implemented Sugar Sell as an affordable, user‑friendly cloud CRM, tailoring fields and workflows to capture visit reports and 10‑year revenue forecasts. The centralized, real‑time data eliminated double entry, improved cross‑team coordination, accelerated contract execution, and gave leadership clear visibility to prioritize high‑return opportunities—boosting productivity and enabling faster, smarter decisions.

WoodWard

John Johnston

Business Systems Manager