Case Study: ihub Media Group achieves greater sales efficiency and visibility with SugarCRM (Sugar Professional)

ihub Improves Sales Efficiency and Visibility to Grow its Business with Sugar Professional

ihub Media Group is a Singapore‑headquartered internet marketing leader (founded 2002) representing premium web publishers across Asia. Selling in multiple countries and currencies, ihub struggled with fragmented pricing—maintaining separate price lists per location led to duplicated product records, an inefficient sales process and a homegrown system that couldn’t produce custom quotations or a robust pricing engine.

After evaluating options, ihub implemented Sugar Professional with partner iZeno and was live in months. Custom modules and SAP B1 integration delivered detailed opportunity tracking, revenue recognition, automated contract‑to‑purchase‑order workflows and richer contract data, producing better daily reports, higher sales productivity and faster multi‑location expansion.

ihub Media

Jacintha Bai

VP of Operations