Case Study: Hub Le Bas achieves increased sales productivity and faster customer response with SugarCRM

Hub Le Bas Strengthens Sales Results with a Deep Sugar Integration into its Core ERP System

Hub Le Bas, the leading steel tube distributor in the UK with five branches, needed to centralize customer knowledge and automate sales processes because its ERP only recorded completed transactions and customer data was scattered. To stay competitive and deepen individual customer relationships, the company sought a cost-effective, flexible CRM that could identify and convert new business quickly.

Working with SouthwestCRM, Hub Le Bas deployed Sugar Professional on a partner cloud and achieved a deep integration with five ERP instances, syncing inquiry data every few minutes. Sales reps can now generate quotes and order acknowledgments from Sugar at the click of a button, boosting productivity, speeding responses, improving customer insight, and enabling targeted campaigns — all with rapid user adoption and confidence that the solution is future-proof.

Hub Le Bas

Martin Benbow

Managing Director