Case Study: Access Group achieves $1M net new revenue and faster time-to-market with SugarCRM

How Sugar Keeps the Access Group in the Vanguard

Access Group, a London-based provider of integrated business management software (ERP, finance, HR, payroll, CRM, BI and more), needed a cloud CRM to deliver consistent customer interactions across business units, share data instantly between headquarters, satellite offices and field teams, and improve cost efficiency while expanding into new verticals. Leadership decided against building or acquiring a CRM and instead sought a partner that fit their technology and go-to-market strategy.

They became a Sugar OEM partner and repackaged Sugar as aCloud CRM, integrating it with their ERP, Dimensions and FocalPoint platforms and hosting in the UK to meet privacy requirements. The flexible, customizable solution delivered faster time-to-market and easier onboarding, generated about $1M in net new revenue (roughly 25% of aCloud’s net new business), strengthened partner reputation and produced a more customer-centric, cost-efficient product offering.

Access Group

Greg Dennick

Head of aCloud Operations