Case Study: Star2Star achieves massive growth and protects $4M in revenue with SugarCRM

How Star2Star Communications Fuels Massive Growth with Sugar

Star2Star Communications, a Sarasota-based UCaaS provider ranked among the industry’s leaders, serves tens of thousands of locations through 750+ channel partners and maintains a 99.85% customer retention rate. Rapid, high-volume growth created complexity and an urgent need for a true 360-degree view of customers and partners to protect retention, speed order processing and better support its channel network.

Star2Star implemented SugarCRM, building custom modules and workflows for service requests, cases and a partner hub; using these tools the team identified a technical issue that threatened over $4M in pipeline and resolved it within a month. The platform also improved operational KPIs (new installs within 90 days rose 26% YoY), consolidated tools (replacing Zendesk), scaled marketing from one to 20+ people, and became the company’s core workflow engine as it expanded into mid-market and enterprise accounts.

Star2Star

Michelle Accardi

President and Chief Revenue Officer