Case Study: Securiton achieves unified customer data across 16 locations with SugarCRM

How Securiton United 16 Different Locations in One Seamless CRM System

Securiton Deutschland, a leading German security provider since 1978 with about 400 employees across 16 locations, offers solutions from fire alarms and video security to drone detection. The company struggled with rudimentary CRM functions built into its ERP—each branch kept separate prospect databases—limiting digitalization, automation and coordinated sales and marketing efforts.

Securiton selected SugarCRM and implementation partner Insignio, investing heavily in onboarding and configuration to drive adoption. The new system consolidated autonomous databases into one platform, raised data quality and transparency between sales and marketing, enabled smoother multi‑stakeholder collaboration (helping win large contracts such as a hospital project), and set the stage for a single, organization‑wide customer view.

Securiton

Frank Betsch

Sales Manager