Case Study: Lomas Travel achieves a unified customer experience and improved sales visibility with SugarCRM

How Mexico’s Biggest Tourism Company Configured a Powerful Customer Experience Solution

Lomas Travel, one of Mexico’s largest tourism companies serving over one million travelers annually with more than 1,000 specialists, struggled with fragmented, homegrown systems—multiple Excel sheets and siloed department tools that didn’t communicate—leaving agents without a 360° customer view, limited campaign automation, and poor visibility into opportunities and meetings.

The company implemented Sugar’s customer experience platform, quickly configuring it to integrate with its ERP and deploying a Meeting Module and other add-ons for sales and marketing teams. The solution unified agent activity data, enabled faster campaign and meeting tracking, delivered richer reports and insights, and helped Lomas replicate successful opportunities—reducing missed sales and improving overall customer engagement.

Lomas Travel

Manuel Lamadrid

Corporate Director