Case Study: Hipertehuelche achieves 18% B2B sales growth without adding staff with SugarCRM (Sugar Professional)

Hipertehuelche Grows B2B Sales 18 Percent Without Adding Staff

Hipertehuelche, an Argentina-based home and garden retailer and the country’s second-largest homecenter chain, needed to centralize and streamline its B2B operations. Store managers were forced to search separate ERP and BI systems for customer data, there was no efficient way to track sales activity, and the company wanted better targeting for B2B marketing.

Working with DISYTEL openConsulting, Hipertehuelche deployed Sugar Professional integrated with its ERP and Jaspersoft BI in four months to centralize client information, track the sales process, and run targeted campaigns. Within six months B2B sales grew 18% without adding staff, and the company plans to expand Sugar’s use across other areas.

Hipertehuelche

Manuel Pereira

CIO