Case Study: Hermann Hartje achieves digital transformation and improved customer experience with SugarCRM

Hermann Hartje KG Digitalises Company Strategy and Provides a Fresh Approach with the Help of SugarCRM

Hermann Hartje KG is a B2B automotive and cycling wholesaler in Hoya, Germany, stocking over 100,000 articles and operating a fleet of 300+ vehicles that handle thousands of daily orders. The company faced fragmented, manual processes that hindered customer experience, internal transparency, and its goal to re-establish itself as the go‑to wholesaler, so it set out to digitally transform its operations and adopt a flexible CRM that would deliver deeper customer insight.

Hartje selected SugarCRM with implementation support from atlantis dx, tailored the platform to its needs, and drove user adoption through training, guides, and forums. The new solution enabled a digital ordering tool, real‑time warranty and ticket handling, and IT ticketing—leading to faster workflows, better customer visibility, business continuity during the COVID lockdown, and a >30% drop in support phone calls—while positioning Sugar as the central hub for future B2B/B2C initiatives.

Hermann Hartje

Christian Hepp

Sales Leader in Digitalisation