Case Study: MVTec Software GmbH achieves a unified, revenue-driving sales process with SugarCRM

Global manufacturer transforms revenue-driving process immediately after implementing Sugar

MVTec Software GmbH, a Munich-based leader in machine vision software serving customers across industries and through distributors in 35 countries, faced fragmented lead and opportunity management. Their ERP couldn’t support a customer-centric sales, marketing, and service approach—opportunity tracking was missing and the system couldn’t keep pace with the company’s growth.

MVTec implemented Sugar CRM with Fellow Consulting to centralize customer-facing activities across subsidiaries, distributors, and partners. The sales team quickly adopted the platform to plan, track, and document interactions; capabilities like no-touch information management and time-aware context improved visibility and efficiency, producing immediate benefits and prompting expansion of the solution to a China subsidiary and deeper integrations.

MVTec

Martin Krumey

Vice President of Sales