Case Study: FSIoffice achieves 40% more cases and streamlined sales efficiency with SugarCRM

FSIoffice Achieves 40% More Cases with Streamlined Sales Efficiency

FSIoffice, a 60‑year‑old wholesale office supplier with more than 40,000 products, 250+ employees and nine distribution sites, struggled to turn transactional and contact data into proactive sales. Relying on Goldmine and spreadsheet-based reporting left reps reacting to requests instead of targeting opportunities across 5,000 active customers and 20,000 contacts, slowing promotion of new product lines and hampering productivity.

FSIoffice implemented sales-i integrated with SugarCRM (and its ERP) to combine transactional intelligence with CRM workflows, customizable reporting and automated campaigns. The single interface made targeting, up‑sell/cross‑sell and campaign execution faster and more personalized—helping account managers handle 40% more cases, streamline outreach, and improve customer experiences from order to delivery.

FSIoffice

Beth F.

EVP