Case Study: Strongwell achieves a $30K quote request and real-time marketing insights with SugarCRM

Fiberglass Manufacturer Lands $30K Quote Request From First Sugar Market Email

Strongwell Corporation, the world’s largest producer of pultruded fiber-reinforced polymer based in Bristol, VA, needed a more efficient, measurable way to drive inbound leads and integrate marketing data with Microsoft Dynamics. After a year with an underperforming automation tool that couldn’t track website activity or email engagement, the marketing team sought a platform that would give real-time insights and improve lead quality.

They implemented Sugar Market integrated with Dynamics to enable real-time web and email tracking, personalized nurture campaigns sent from individual sales reps, and unified lead capture. The results were immediate: a $30,000 quote request on day one, five new opportunities from a targeted campaign, better lead qualification, and a healthier bottom line.

StrongWell

Barry Myers

Marketing Manager