Case Study: E2B Teknologies achieves greater revenue and streamlined marketing with SugarCRM

Expert ERP Group Redefines Data and Campaigns to Drive Greater Revenue with Less Effort

e2b teknologies is an ERP-focused consultancy serving manufacturing, distribution, and cannabis clients since 1990. As the company grew, its on‑premise CRM and spreadsheet-based processes became a chaotic “catch all”: data was inconsistent, hard to search, and created friction between sales and marketing, limiting visibility into customer touchpoints and hampering lead nurturing.

e2b replaced its legacy system with cloud-based SugarCRM and Sugar Market, working with partner BrainSell to cleanse and reorganize data into clear business-unit buckets, implement marketing automation, and enable lead scoring. The result: sales and marketing share a single customer view, routine reporting and campaigns run automatically (saving the work of one to two people), marketing automation now uses 15% of the marketing budget, and teams operate leaner and more effectively—focused on converting warmer leads and building customer relationships.

E2B Teknologies

Lynne H.

President