Case Study: Empresas ADOC expands customer base and boosts loyalty with SugarCRM

Empresas ADOC Expands Their Customer Base With a Loyalty Program Powered by SugarCRM

Empresas ADOC is a leading Central American shoe retailer founded in 1953, operating multiple brands, dozens of physical stores, 20 e-commerce sites and several social channels across the region. Managing this complex network and serving both retail and wholesale customers made it difficult to get a 360-degree customer view, improve satisfaction, and reduce churn.

ADOC implemented SugarCRM’s cloud platform—deploying Sugar Serve for centralized ticketing and automation, Sugar Sell for incident tracking, and Sugar Market for segmentation—while integrating a tiered loyalty and retention program and running company-wide training to ensure adoption. The result is a real-time customer view, faster issue resolution, a marked increase in members and customer numbers across the region, improved satisfaction and higher retention.

Empresas ADOC

Luis Vasquez

Customer Relationship Management Manager