Case Study: EMA Design Automation achieves higher conversion rates and automated lead nurturing with SugarCRM

EMA Design Automation® Increases Conversion Rates With Automated Nurtures and Custom Segmentations

EMA Design Automation, a leading North American PCB reseller and electronic design solutions provider based in Rochester, NY, needed to move beyond basic email blasts to a platform that provided powerful reporting, full buyer-journey visibility and robust CRM integrations after being disappointed by limited third‑party connections from other vendors.

By adopting Sugar Market’s native CRM-integrated platform, EMA implemented automated nurture campaigns, custom segmentations, lead scoring, event management and marketing asset creation—leading to significantly higher-quality leads and conversion rates, less manual work, and scalable deployment via an unlimited-user pricing model. EMA has used Sugar Market since 2014 and continues to expand with the platform.

EMA Design Automation

Chris Banton

Director of Marketing