Case Study: Elmeq doubles lead-to-project conversion and improves customer experience with SugarCRM

Elmeq Chooses SugarCRM to Optimise its Processes and Improve Customer Experience

Elmeq S.L. (now Elmeq Motion) is a Spanish mechatronics company that specialises in DC motors, control electronics and bespoke mechatronic assemblies for industries such as robotics, pharmaceuticals and logistics. Rapid growth in smart-motor demand and long, consultancy-driven sales cycles (18–36 months) exposed weaknesses in Elmeq’s processes: its ERP captured technical and cost data but offered no clear customer history, poor cross-team coordination, and limited visibility into customer journeys and employee productivity.

Elmeq implemented SugarCRM (Sugar Serve and Sugar Sell) to centralise customer activities, automate processes and provide tailor-made dashboards and omni-channel customer access. The platform improved real-time coordination between sales and technical teams, reduced response times, enabled proactive service offers, made customer experience measurable, and doubled the company’s lead-to-project conversion rate while positioning Elmeq for continued growth.

Elmeq

Luis Díez

Managing Director