Case Study: Eden Exchange achieves streamlined sales automation and saves thousands of hours with SugarCRM

Eden Exchange Extends Sales Automation to Clients in a Single Platform

Eden Exchange is an online marketplace that helps business buyers, sellers, brokers and advisors transact more easily across APAC, India and the Philippines. Its founder, Raghu Rajakumar, built the company after seeing fragmented, manual exit processes and recognized it needed an end-to-end, CRM-like platform to house data, standardize sales workflows and serve non-technical clients — while consolidating siloed marketing and sales systems.

Eden Exchange integrated Sugar Sell into its platform to deliver configurable workflows, templates and automations (for NDAs, quoting, messaging and more) and connected lead channels via Zapier. The result: a single source of truth that improves client experiences, speeds lead tracking and scoring, saves the team thousands of hours in manual work, and provides a scalable foundation for AI-driven growth.

Eden Exchange

Dhanush Ganglani

Managing Director and Co-Owner