Case Study: Dridco, a Latin American classifieds leader, achieves 125% ad listings growth and 157% revenue increase with SugarCRM

Dridco Capitalizes on Rise of Latin American Internet Ad Sales with SugarCRM

Dridco, a top-100 Latin American internet company that runs five classified-ad sites across 11 countries and serves 8 million registered users, was experiencing explosive B2B growth—including a 125% increase in ad listings in 18 months—that outstripped its spreadsheet-based processes and left sales managers without visibility into team activities or pipelines.

Dridco implemented Sugar Professional with customization and support from partner GrowIT, deploying contacts, leads and opportunities modules across markets in a phased rollout. Centralized CRM, automated alerts and standardized processes gave managers real-time visibility and simplified training; from April 2010 to July 2011 customers rose 64%, customer revenue increased 157%, and ad listings grew 125%, enabling scalable, cross‑country expansion.

Dridco

Francisco de la Mano

Founder and CFO