Case Study: Tangelo achieves rapid national growth and unified customer data with SugarCRM

Disruptive Used Car Sales Platform Accelerates Growth by Implementing SugarCRM with Help From Provident CRM

Tangelo Motor Company, part of City West Country Ltd, is a disruptive online used-car platform that rebranded from a local Exeter dealership to sell nationwide as customer buying moved online during the pandemic and supply constraints boosted demand for used cars. Rapid growth exposed weaknesses in its processes—sales were recorded manually, marketing and sales systems were disconnected, and the business needed a single source of truth to support a new e-commerce model and scalable operations.

Tangelo implemented Sugar Sell and Sugar Market with Provident CRM, appointing an internal Sugar champion and receiving extensive training and customisation to link sales and marketing workflows. The integrated solution automated data capture, centralised customer records, tied marketing campaigns to sales results, saved the sales team time, improved customer experience, and grew the opt-in database by 22%; further integrations with marketplaces and the showroom are underway to accelerate national expansion.

Tangelo

Lauren B-H.

Marketing Specialist