Case Study: Arconvert (global self-adhesive materials manufacturer) achieves a fully digital, streamlined sales cycle with SugarCRM (CRM platform)

Digital Transformation to Help Connect With Customers and Improve the Business Cycle

Arconvert, a global leader in self-adhesive papers and films with more than €800M in turnover and 1,570 employees, faced fragmentation as its B2B/B2B2B model expanded. Disparate offline processes and multiple ERP systems scattered customer data and disconnected marketing and sales, prompting a push to apply B2C UX principles to harmonize processes and regain presence in customer interactions.

Arconvert implemented SugarCRM (Sugar Market and Sugar Sell) to centralize data, automate marketing and sales, and introduce a unified pricing and quoting tool with standardized logistics. The solution enabled on-the-spot quotes, branded PDFs, automated discount approvals and synchronized updates for customer service, delivering a fully digital end-to-end business cycle, a single customer view, faster quoting and improved customer experience, with plans to extend automation, segmentation and lead nurturing.

Arconvert

Fernando Girón

Marketing Director