Case Study: DATAFIRST achieves a 200% increase in lead generation and cuts upsell sales cycle from 12 to 4 months with SugarCRM

DATAFIRST Increases Lead Generation 200 Percent in only Five Months with SugarCRM

DATAFIRST, a Lyon‑based developer of ERP and management solutions for automobile dealers, faced limited lead generation and slow upsell cycles while relying on an annual road show and direct‑mail lists exported from its accounting system. To grow market share, boost upselling to existing customers, and launch new SaaS offerings (dealer CRM and branded websites), the company determined it needed a modern CRM platform.

DATAFIRST selected SugarCRM and partnered with Sugar Gold reseller Synolia to integrate Sugar with its Exact accounting system and website, add customizations, and train the sales team. The implementation centralized sales and marketing activities (including a monthly newsletter to ~5,000 recipients), produced a 200% increase in leads in five months (428 vs. 150), cut the upsell sales cycle from 12 to 4 months, and enabled selling its dealer CRM to 80% of its Ford dealer base.

DATAFIRST

Rémi Clemendot

Business Development Director