Case Study: UEM Land Group achieves 30% higher sales productivity and $200,000 annual cost savings with SugarCRM

Customizations in Sugar Professional Open the Doors to Success at UEM Land Group

UEM Land Group, the Malaysia-based master developer behind the Nusajaya region and part of government-owned UEM Group, needed to replace spreadsheets and a basic property system with a flexible CRM to improve visibility, streamline sales, marketing, credit and service workflows, and integrate with its existing Wiz property management solution to support a growth strategy.

Working with SugarCRM partner iZeno, UEM deployed a customized Sugar Professional in six months, integrating it with Wiz and automating tracking, reporting and follow-up processes (events, cases, RSVPs, referrals, personalized messages and commission controls). The solution delivered monthly dashboard reporting and measurable gains: sales productivity up 30%, customer service response time cut by 50%, and estimated annual cost savings of $200,000 through eliminated manual tasks.

UEM Land Group

Mahzan Miskam

Head of Information Communication Technology